New: Roster from Font Bureau

RosterWebtype is thrilled to announce the addition of a new star to our lineup: Roster, by Matthew Carter, the latest release from Font Bureau and Carter & Cone. And it’s a really big deal.

Dubbed a square-shouldered powerhouse by its handlers, Roster is a slab serif with a difference. Squared-off counters punch into the interiors of letterforms, pushing the white space beyond normal boundaries. This chiseled effect lends a quirky constructive element to the family; a sort of visual push-pull that’s most evident in the lighter, narrower styles.

Roster exudes a flexible, athletic confidence, and it’s little wonder: the family evolved from custom type Carter created for Sports Illustrated in the 1990s. Bearing the moniker Wrigley, Roster’s predecessor was “intended to express the bold graphics of American sports,” said Steve Hoffman, who commissioned the design. Then seven styles, Wrigley worked hand in glove with Carter’s Fenway, a fine serif crafted to complement the SI staff’s considerable literary prowess.

“When we were close to the point of presentation to the editors of the new fonts, I suggested the names Wrigley and Fenway,” Hoffman said. “I detected a somewhat puzzled expression on Matthew’s English face. I explained that these were the names of two of America’s oldest and most beloved baseball venues, and it would be a delight for Sports Illustrated’s editors to have their new typefaces named for theses venerable ballparks.”
In preparing this family for general release, the name Wrigley was dropped, since the design drew no inspiration from the Chicago Cubs or its namesake stadium. Jesse Ragan was enlisted to assist with the expansion effort, and Roster now weighs in at a hefty 60 members. This high-impact superfamily boasts six weights (Extra Light, Light, Regular, Semibold, Bold, and Black) in five widths (Expanded, Normal, Narrow, Condensed, and Compressed), plus companion italics.
One of the things that makes Roster so special is its chameleon-like ability to convey vastly different moods depending on the weights and widths chosen. From the lean, lanky compressed extra light to the in-your-face brawn of the extra heavy expanded black, Roster’s broad range of emotions is suited to a multitude of display situations.
Roster’s character set is Font Bureau’s Extended Latin; OpenType layout features include case-sensitive punctuation, basic fractions, and standard ligatures, along with special ligatures like ‘Tu’ and ‘Ty’ in the bold and black weights.

Carter cautions that this personality-packed family is not meant for text, but should be used generously at display sizes. He recommends setting it no smaller than 30 pixels, with the heavier and compressed styles calling for larger sizes.

As with all Webtype offerings, Roster may be tested for free for up to 30 days. Put Roster to work on your site—it’s sure to become a fan favorite.

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